Adipurush, starring renowned Telugu actor Prabhas, is making waves as one of the most expensive films ever made in India. With a staggering budget exceeding Rs 500 crore, this epic movie is capturing attention ahead of its highly anticipated worldwide premiere on June 16. Surprisingly, even before its release, Adipurush has managed to generate substantial revenue, earning a considerable sum through various means.
Adipurush OTT Release: A Game-Changer for Amazon Prime Video
Since the release of the new teaser, Adipurush has been in the headlines due to its grand scale and star-studded cast. However, what truly stands out is the film’s financial success, achieved even before its debut. After selling the theatrical rights, the creators have also managed to secure a lucrative deal for the digital rights. The movie can be enjoyed in theaters upon its release, while those who miss the big screen experience will be able to stream it on Amazon Prime Video after 50 days. According to reports, Amazon Prime Video acquired the digital rights for an astounding Rs 250 crore, adding to the film’s already impressive earnings.
The distribution rights of Adipurush have also contributed significantly to its profitability. The film garnered an astounding Rs 270 crore from the distribution rights in both Telugu and Hindi languages. These sales, combined with the revenue from the digital rights, have already propelled Adipurush into profit, surpassing its massive Rs 500 crore budget. This remarkable achievement attests to the immense anticipation and popularity surrounding the film.
The Epic Journey of Adipurush: India’s Costliest Film Making Waves
Adipurush, slated as the most awaited movie of 2023, presents a captivating retelling of the epic Ramayana. Prabhas portrays the character of Raghav, while Kriti Sanon takes on the role of Janaki. Notably, Saif Ali Khan assumes the formidable character of Ravana, and Sunny Singh brings the beloved Hanuman to life. Directed by Om Raut, the film is a collaborative effort of Bhushan Kumar, Krishan Kumar, Om Raut, Prasad Sutar, and Rajesh Nair.
Despite initial criticism of its visual effects (VFX), Adipurush underwent significant improvements and successfully won over the audience with its revised VFX. The film’s final teaser, released a month ago, has garnered an astounding 80,000,000 views, further fueling the already substantial hype surrounding the movie.
Trade reports suggest that Adipurush has already reaped significant profits through the sale of distribution rights. People Media Factory secured the rights to distribute the movie in the Telugu-speaking states of Telangana and Andhra Pradesh for approximately Rs 150 crore. Furthermore, reports indicate that the distribution rights for Adipurush in the Hindi Belt and the rest of South India were sold for Rs 150 crore. Altogether, the film has earned Rs 270 crore from its distribution rights. Notably, the pre-booking stage witnessed the sale of over one lakh tickets, a testament to the immense popularity of Adipurush.
As the release date approaches, Adipurush continues to captivate audiences with its grandeur, star power, and impressive financial success. With its retelling of the Ramayana, coupled with Prabhas’ charisma and a talented ensemble cast, the film is poised to make a lasting impact on the Indian film industry. Fans and film enthusiasts eagerly await its premiere, hoping to witness a cinematic masterpiece that transcends boundaries and creates a new benchmark for Indian cinema.